Bachelor of Business Administration

The Business Administration- Artificial Intelligence (BBA-AI) is an innovative undergraduate program that integrates the fundamentals of business administration with the rapidly evolving field of artificial intelligence. It is designed to prepare future business leaders who not only understand core management principles but also possess the technical and analytical expertise to harness AI in decision-making, strategy, and innovation. It will give you the practical, theoretical and academic training you need to work at the heart of cross-cultural communication. It is designed to develop future business leaders by integrating modern management principles with ethical values. The program provides students with a strong foundation in business and management, emphasizing analytical skills, leadership, entrepreneurship, and global business understanding.

Learning Objectives

The core objective of the course of study has been designed with the following learning objectives:

• Business Knowledge – Understand core business concepts in management, finance, marketing, and operations.
• Critical Thinking – Develop problem-solving and decision-making skills for real-world business challenges.
• Communication Skills – Enhance written and verbal communication for effective business interactions.
• Leadership & Teamwork – Learn leadership principles and the ability to work in diverse teams.
• Ethical & Social Responsibility – Recognize ethical issues and apply corporate social responsibility practices.
• Entrepreneurial Skills – Foster innovation, business planning, and entrepreneurial mindset.
• Global Perspective – Understand international business dynamics and global market trends.
• Analytical & Technological Proficiency – Use data analysis and business technologies for decision-making.
• Adaptability & Lifelong Learning – Stay updated with evolving business trends and professional development.
• Strategic Thinking – Develop long-term business strategies and sustainable competitive advantages.

Learning Outcomes and Competencies

The Bachelor of Business Administration (BBA) readies you for work in multilingual settings such as:

• Demonstrate Business Knowledge – Apply core principles of management, marketing, finance, accounting, and operations in business decision-making.
• Develop Critical Thinking & Problem-Solving Skills – Analyze business challenges and propose effective solutions using logical reasoning and data-driven insights.
• Communicate Effectively – Exhibit strong verbal and written communication skills in professional business settings.
• Lead and Work in Teams – Display leadership qualities and the ability to collaborate in diverse team environments.
• Apply Ethical and Social Responsibility – Recognize and address ethical dilemmas while considering corporate social responsibility and sustainability.
• Utilize Technology and Analytical Tools – Employ modern business software, data analytics, and digital tools to enhance productivity and decision-making.

APPLICATION PROCEDURE

If you’re passionate about Business and making a positive impact on society, our Bachelor of Business Administration (BBA) program at LBU is your gateway to a transformative education.

Method of Evaluation

1. 1. Academic performance of students will be evaluated on the basis of individual course for all the courses registered for the program. The final grade will be determined by aggregating the course-wise grades.
2. Performance of a student will be judged by:
   1. Class attendance 10%
   2. Internal semester assessment 25%, and;
   3. End semester paper 40%
   4. In any semester a student will register for the courses offered by the University in that semester as per the approved curriculum of the concerned program.
   5. The course-wise weights for the continuous internal semester assessment and external semester examination will be as given below:
      

      Evaluation Component	Details	Marks	Weight(%)	Description
      Internal Evaluation		40 Marks	40%
      Case Studies	Students analyze and solve real- world business problems.	10 Marks	25%	Case studies assess students’ analytical skills, decision- making, and ability to apply business concepts to practical situations.
      Attendance	Regular class participation and attendance.	4 Marks	10%	Marks will be awarded for consistent attendance and active participation in class discussions, ensuring engagement with course materials.
      Presentation	Students present on specific management topics.	8 Marks	20%	Evaluation based on clarity, delivery, and the ability to engage the audience with well-researched, structured content.
      Assignment	Research and written assignments on management topics.	8 Marks	20%	Students must submit assignments that demonstrate thorough research, critical thinking, and clear articulation of management concepts.
      Internal Examination	A combination of subjective and objective questions.	10 Marks	25%	The internal exam assesses the students’ theoretical understanding of course content through multiple-choice questions (MCQs) and descriptive questions.

      External Evaluation		60 Marks	60%
      Group A – Brief Answer Questions	10 questions requiring short answers.	10 Marks	16.67%	These questions test students’ ability to recall, define, and explain key concepts learned in the course.
      Group B – Descriptive Answer Questions	5 questions requiring detailed answers.	30 Marks	50%	Descriptive questions test students’ depth of understanding of the subject matter, their analytical skills, and their ability to present coherent arguments.
      Group C – Long Answer Questions	2 questions requiring extensive answers.	20 Marks	33.33%	Long-answer questions evaluate students’ ability to engage in complex analysis and provide comprehensive solutions to business problems.